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If you’re a CEO leading a private equity-backed company, the opportunity to create value is immense—but so are the expectations. At AdvantageCEO, our goal is simple: we want to see more CEOs, private equity firms and organizations not just succeed, but thrive.
Case studies and real-world examples
"AdvantageCEO has created a comprehensive and effective new playbook that demystifies the steps to CEO excellence. I believe The 5x CEO will become the bible for CEO success in private equity."
—Adam Coffey, author of The Private Equity Playbook
Being a CEO in a private equity-backed company is unlike any other leadership role. The expectations are clear: create value, move fast, and deliver on the expected returns. But what separates the CEOs who achieve superior results from those who fall short?
It can take years, and a lot of trial and error, for a CEO to become highly competent at their craft. This book will help you leverage the lessons learned and best practices shared by highly successful CEOs and private equity leaders to reduce the time and cost of getting to the top of your CEO game.
We equip both PE sponsors and CEOs with the skills and frameworks needed to navigate complexity, align teams, and deliver outstanding results.
We bring extensive private equity experience, spanning both portfolio company and investment firm needs. We coach and advise:
A private equity CEO’s success is deeply tied to the effectiveness of their leadership team. We work with our clients to ensure alignment, execution, and sustainable high performance.
Samantha Allison is a board advisor and executive coach who partners with CEOs and senior leadership teams to accelerate performance, scale leadership, and unlock enterprise value. As co-founder of AdvantageCEO and founder of Leverage Advisors, she brings deep expertise in private equity-backed growth. A former GE senior executive with more than 25 years of experience across healthcare, financial services, and industrials, Sam is known for her pragmatic, outcome-focused approach to advising leadership teams navigating complexity, change, and growth.
Taavo Godtfredsen is a certified executive coach and the co-founder of AdvantageCEO, which specializes in coaching and advising private equity sponsors and portfolio company CEOs to unlock performance, align leadership, and accelerate results. A former business leader and owner with a successful exit, Taavo transitioned to become a CEO coach and now advises leaders navigating high-growth, fast-paced environments. He is a member of the 100 Coaches Organization, founded by renowned leadership thinker Marshall Goldsmith, and is a certified Hogan Assessment practitioner.
The 5x Team Assessment, built on extensive original research, provides a data-driven diagnostic to measure both the level of alignment and effectiveness of a portfolio company leadership team. Grounded in the 5x Model, it evaluates strengths and development areas across the five essential responsibilities of a private equity-backed CEO and leadership team—Strategic Clarity, Scalable Talent, Relentless Focus, Disciplined Execution, and Energized Culture. With just 60 questions and a custom color-coded report, the 5x Team Assessment delivers actionable insights, helping teams quickly identify their most pressing challenges and take meaningful steps toward improvement.
